{"id":306,"date":"2024-11-06T15:24:57","date_gmt":"2024-11-06T15:24:57","guid":{"rendered":"https:\/\/www.bts.tv\/wp1\/?p=306"},"modified":"2025-09-10T11:32:06","modified_gmt":"2025-09-10T11:32:06","slug":"breaking-news-google-ad-manager-integration","status":"publish","type":"post","link":"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration","title":{"rendered":"Breaking News \u2013 Google Ad Manager Integration"},"content":{"rendered":"<p>Available now. Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration will be available to customers immediately.<\/p>\n<p><!--more--><\/p>\n<p>\u201cHaving tight integration with both of the leading digital platforms, as well as the ability to integrate those campaigns with linear advertising under a single contract is a significant advantage for broadcasters.\u201d said Gareth Hughes, Projects Director at BTS.<\/p>\n<p>BTS specialises in the development and provision of traffic management software for the broadcast industry. The applications allow software delivery and support with standard browser interfaces, scalable for single and multi-channel operations. Using standard technology, BTS can offer high quality solutions at cost-effective prices. BTS has extensive experience in broadcasting that enables the company to produce solutions that cover all key areas including programme asset management, scheduling, media management, traffic and advertising sales. BTS has clients throughout the world including major customers such as Viacom, Discovery and Bloomberg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Available now. Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breaking News \u2013 Google Ad Manager Integration - Broadcast Traffic Systems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking News \u2013 Google Ad Manager Integration - Broadcast Traffic Systems\" \/>\n<meta property=\"og:description\" content=\"Available now. Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration\" \/>\n<meta property=\"og:site_name\" content=\"Broadcast Traffic Systems\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T15:24:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T11:32:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bts.tv\/wp1\/wp-content\/uploads\/2024\/11\/Code-on-a-screen-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration\",\"url\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration\",\"name\":\"Breaking News \u2013 Google Ad Manager Integration - Broadcast Traffic Systems\",\"isPartOf\":{\"@id\":\"https:\/\/www.bts.tv\/wp1\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bts.tv\/wp1\/wp-content\/uploads\/2024\/11\/Code-on-a-screen-2.jpg\",\"datePublished\":\"2024-11-06T15:24:57+00:00\",\"dateModified\":\"2025-09-10T11:32:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.bts.tv\/wp1\/#\/schema\/person\/7e77ac7d183376e68db8660f05bcb221\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration#primaryimage\",\"url\":\"https:\/\/www.bts.tv\/wp1\/wp-content\/uploads\/2024\/11\/Code-on-a-screen-2.jpg\",\"contentUrl\":\"https:\/\/www.bts.tv\/wp1\/wp-content\/uploads\/2024\/11\/Code-on-a-screen-2.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bts.tv\/wp1\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breaking News \u2013 Google Ad Manager Integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/#website\",\"url\":\"https:\/\/www.bts.tv\/wp1\/\",\"name\":\"Broadcast Traffic Systems\",\"description\":\"Broadcasting Traffic Management Software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bts.tv\/wp1\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/#\/schema\/person\/7e77ac7d183376e68db8660f05bcb221\",\"name\":\"Peter Jones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.bts.tv\/wp1\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4abf8ecb80240479aa98887e5865588c071316770dc84d4a297fc88415a6df22?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4abf8ecb80240479aa98887e5865588c071316770dc84d4a297fc88415a6df22?s=96&d=mm&r=g\",\"caption\":\"Peter Jones\"},\"url\":\"https:\/\/www.bts.tv\/wp1\/author\/jonespt1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breaking News \u2013 Google Ad Manager Integration - Broadcast Traffic Systems","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bts.tv\/wp1\/breaking-news-google-ad-manager-integration","og_locale":"en_GB","og_type":"article","og_title":"Breaking News \u2013 Google Ad Manager Integration - Broadcast Traffic Systems","og_description":"Available now. 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