{"id":310,"date":"2024-11-06T15:28:46","date_gmt":"2024-11-06T15:28:46","guid":{"rendered":"https:\/\/www.bts.tv\/wp1\/?p=310"},"modified":"2025-04-07T10:20:32","modified_gmt":"2025-04-07T10:20:32","slug":"linking-broadcast-traffic-systems-with-the-freewheel-platform","status":"publish","type":"post","link":"https:\/\/www.bts.tv\/wp1\/linking-broadcast-traffic-systems-with-the-freewheel-platform","title":{"rendered":"Linking Broadcast Traffic Systems with the FreeWheel Platform"},"content":{"rendered":"<p>Integrating Linear and Digital campaigns. Broadcast Traffic Systems (BTS), a global provider of Advertising Sales and Channel Management applications, announces the availability of a two-way API integration with FreeWheel, delivering end-to-end digital media automation.<\/p>\n<p><!--more--><\/p>\n<p>The pairing of BTS, with FreeWheel empowers broadcasters and therefore agencies to streamline the reconciliation, billing and collections for their services.<\/p>\n<p>Benefits include:<\/p>\n<ul class=\"bullet_check imglist\">\n<li>Improving cash flow by distributing invoices on time and collecting client payments faster.<\/li>\n<li>Accessing the single source of truth on campaign data.<\/li>\n<li>Minimising financial risk by tracking billing information from the beginning of campaigns and ensuring that it is accurate at the end.<\/li>\n<li>Saving time for media professionals and accounting teams by eliminating data-entry steps such as tracking and updating campaign data. The interface uses a two-way exchange of data.<\/li>\n<li>Consolidating digital and traditional media bookings, billing and payments data in one system.<\/li>\n<li>Strengthening relationships with vendors, with faster payments when campaigns are reconciled.<\/li>\n<\/ul>\n<p>\u201cWith the advertising industry complexity increasing, it\u2019s critical that software companies automate as much of the processes as possible,\u201d said Gareth Hughes, Projects Director at BTS.<\/p>\n<p>\u201cThe FreeWheel integration with BTS is a huge first step in marrying platforms for traditional media and digital media, so agencies can focus on value-added work. BTS helps increase productivity and the FreeWheel \/ BTS integration will automate most of the back-office and financial reconciliation work associated with digital advertising.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrating Linear and Digital campaigns. Broadcast Traffic Systems (BTS), a global provider of Advertising Sales and Channel Management applications, announces [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Linking Broadcast Traffic Systems with the FreeWheel Platform - Broadcast Traffic Systems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bts.tv\/wp1\/linking-broadcast-traffic-systems-with-the-freewheel-platform\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linking Broadcast Traffic Systems with the FreeWheel Platform - Broadcast Traffic Systems\" \/>\n<meta property=\"og:description\" content=\"Integrating Linear and Digital campaigns. 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