{"id":86,"date":"2024-10-14T23:16:28","date_gmt":"2024-10-14T23:16:28","guid":{"rendered":"https:\/\/www.bts.tv\/wp1\/?p=86"},"modified":"2024-11-06T14:38:15","modified_gmt":"2024-11-06T14:38:15","slug":"pan-european-deal-for-bts","status":"publish","type":"post","link":"https:\/\/www.bts.tv\/wp1\/pan-european-deal-for-bts","title":{"rendered":"Pan European Deal for BTS"},"content":{"rendered":"<p>BTS has been selected by a global broadcaster to implement Advertising Sales software for its multiple sites across Europe.<\/p>\n<p><!--more--><\/p>\n<p>The BTS Enterprise application will support the selling process using a mixture of sophisticated contract management and spot placement routines based on audience ratings. The system is already operational at a number of the broadcaster&#8217;s regional offices, each of these operates multiple channels, the roll out will continue for the coming year replacing legacy applications.<\/p>\n<p>BTS Project Director, Gareth Hughes said &#8220;This deal is a continuation of an on-going partnership that has seen our systems being successfully implemented at sites across the globe. Our latest release allows a broadcaster to separate its regional operations within a single database and this allows central analysis of data whilst maintaining data separation for each region.&#8221;<\/p>\n<p>The BTS Enterprise software is a comprehensive Channel Management and Advertising Sales application designed for large broadcasters. The application supports multiple channels, languages and currencies, BTS Enterprise can be configured to operate in a range of different hardware, software and database environments so BTS customers are not locked into any particular operating system or database.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BTS has been selected by a global broadcaster to implement Advertising Sales software for its multiple sites across Europe.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pan European Deal for BTS - Broadcast Traffic Systems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bts.tv\/wp1\/pan-european-deal-for-bts\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pan European Deal for BTS - 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