Broadcast Traffic Systems Launches V7: The Next Generation of Traffic & Scheduling Software

Broadcast Traffic Systems (BTS) is proud to announce the launch of Version 7 (V7) of our industry-leading traffic and scheduling software. Built on years of expertise and direct feedback from our global client base, V7 represents a major step forward in performance, usability, and integration.

A Smarter, Faster, and More Intuitive Experience

With V7, broadcasters can expect a refined user interface, designed to simplify complex workflows and provide greater visibility across schedules, commercials, and content. The software’s upgraded architecture ensures faster processing speeds, giving teams the power to make real-time adjustments without compromising accuracy.

Powerful New Capabilities

V7 brings a wide range of innovations designed to empower broadcasters, drive efficiency, and unlock new levels of intelligence:

High-Speed Quick Access Operational Searching

Going beyond simple queries, V7’s intelligent search understands the relationships between assets, metadata, and schedules. It guides users directly to the most relevant results, saving valuable time and minimising the risk of human error.

V7 provides lightning-fast retrieval of operational data. Whether looking up commercial spots, programmes, or contracts, users can locate what they need in seconds, giving teams the agility to respond to last-minute changes and advertiser demands.

Highly Customisable Insight Reporting

Enhancements to the modular search allows users to tailor dashboards and reports to their exact needs. From campaign delivery to compliance users can access real-time, actionable insights — ensuring smarter decisions backed by clear, data-driven evidence.

User Interface (UI) and User Experience (UX) Enhancements

A modern, intuitive design streamlines navigation and reduces complexity. With fewer clicks, consistent layouts, and critical information surfaced at the right time, V7 delivers a smoother workflow for both experienced operators and new users.

Workflow Orchestration

Complex, multi-step processes can now be automated from end to end. Campaign booking, approvals, compliance checks, and playout are all orchestrated seamlessly, reducing bottlenecks and ensuring accountability at every stage.

Configurable User Alerting

Customisable alerts notify users of important events or issues, such as schedule clashes, under-delivery risks, or metadata inconsistencies. Delivered via dashboards, email, or integrated messaging, these alerts ensure the right people are informed at the right time.

AI Scheduling

Artificial intelligence takes the guesswork out of scheduling. V7’s AI engine can recommend optimal programme placement, balancing audience targets, compliance rules, and revenue goals — reducing manual effort while maximising performance.

AI Content Management

Through advanced metadata enrichment, powered by AI prompts and external vendor integrations, V7 ensures content libraries are more accurate, consistent, and valuable. Assets become easier to classify, schedule, and monetise, improving efficiency and compliance.

Experience V7 Today

V7 isn’t just an upgrade—it’s a future-ready platform. With scalability at its core, it can adapt to the evolving needs of broadcasters, whether operating a single channel or managing a large, multi-platform portfolio. Its cloud-ready infrastructure ensures resilience, flexibility, and the ability to support remote and hybrid workflows.

👉 Contact our team today to arrange a demo and discover how V7 can transform your traffic and scheduling operations.