Integrating Linear and Digital campaigns. Broadcast Traffic Systems (BTS), a global provider of Advertising Sales and Channel Management applications, announces the availability of a two-way API integration with FreeWheel, delivering end-to-end digital media automation.
Available from Q1 2021. Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration will be available to customers from late Quarter 1, 2021.
Over 75% Uptake. With the latest round of broadcasters upgrading to BTS 6.7 this year, the proportion of BTS channels running the latest version is now over 75%.
Business coping with COVID-19. As most of the world remains in intermittent lockdown and travel limited throughout 2020 and into 2021, BTS has continued to successfully implement, train, upgrade existing sites and take live new sites.
Digital Integration – an Interview for Feed Magazine with Craig Buckland, Technical Director, BTS
An interview with Craig Buckland, Technical Director at BTS for Monetize Magazine. According to a recent TiVo’s Video Trends Report, digital native AVOD (ad-based video on demand) has grown as TV sites decline. It found that the average participant made use of 7.2 services, compared to 6.3 in 2018. So, although TV is still the dominant force for screen advertising, the digital world is starting to make inroads.
BTS will be exhibiting at IBC 2025. Visit our stand and discover why some of the world’s leading broadcasters have chosen BTS applications.
The BTS Essentials application has been implemented remotely at Shine TV’s offices in Auckland and is being used to manage the broadcasters operations with a Cinegy automation interface.
Working in conjunction with Qvest Media. Broadcast Traffic Systems congratulates Independent Media Station (IMS) on successfully launching Al Mamlaka TV, Jordan’s first 24/7 news channel featuring varied programming for the Arabic-speaking region.
StarHub, Singapore’s fully integrated communications company has upgraded its BTS Ad-Sales solution to incorporate the BTS Audience Ratings module.
BTS will be exhibiting at Broadcast Asia in June 2016. We will be attending the Broadcast Asia Exhibition to be held at Marina Bay Sands, Singapore – 31st May – 3rd June.
Visit our stand and discover why some of the world’s leading broadcasters have chosen BTS applications.
Don’t miss the opportunity to connect and collaborate with us in Dubai!
VICELAND – the new TV channel from VICE, VICELAND has implemented a Channel Management system from Broadcast Traffic Systems (BTS) to assist in the management of the UK launch of the channel on Sky, the first Vice TV channel to launch in Europe. The BTS software will be used to manage a Programme Archive and both Linear and VOD scheduling.
Launched at IBC in Amsterdam, ESSENTIALS is a product designed for the smaller broadcaster who needs a Channel Management system that is both simple and inexpensive to operate. It can be installed on-premises or fully hosted by BTS on Azure or AWS.
Fiji Television (www.fijitv.com.fj) has ordered an upgrade to its existing BTS application, which will involve the implementation of the BTS Enterprise system.
BTS has received an order from Viacom to replace its existing BTS software with a new application.
StarHub have ordered an upgrade to the latest version of the BTS Enterprise application to manage its growing channel portfolio.
Setanta Sports TV has joined the increasing number of broadcasters implementing traffic management software from Broadcast Traffic Systems (BTS). The Dublin-based broadcaster has chosen BTS Enterprise to handle both Channel Management and Advertisement Sales operations on Setanta’s Sports Network.
Discovery Channel (Italia) has selected the BTS Enterprise application to manage its advertising sales operations in Italy.
MTV Italy has implemented the BTS Enterprise system to manage its advertising sales operations, the system has been installed in the broadcasters’ offices in Milan.