Integrating Linear and Digital campaigns. Broadcast Traffic Systems (BTS), a global provider of Advertising Sales and Channel Management applications, announces the availability of a two-way API integration with FreeWheel, delivering end-to-end digital media automation.
Available from Q1 2021. Following on from the success of Freewheel integration, Broadcast Traffic Systems is pleased to announce that GAM integration will be available to customers from late Quarter 1, 2021.
Over 75% Uptake. With the latest round of broadcasters upgrading to BTS 6.7 this year, the proportion of BTS channels running the latest version is now over 75%.
Business coping with COVID-19. As most of the world remains in intermittent lockdown and travel limited throughout 2020 and into 2021, BTS has continued to successfully implement, train, upgrade existing sites and take live new sites.
Digital Integration – an Interview for Feed Magazine with Craig Buckland, Technical Director, BTS
An interview with Craig Buckland, Technical Director at BTS for Monetize Magazine. According to a recent TiVo’s Video Trends Report, digital native AVOD (ad-based video on demand) has grown as TV sites decline. It found that the average participant made use of 7.2 services, compared to 6.3 in 2018. So, although TV is still the dominant force for screen advertising, the digital world is starting to make inroads.
BTS will be exhibiting at IBC 2025. Visit our stand and discover why some of the world’s leading broadcasters have chosen BTS applications.
The BTS Essentials application has been implemented remotely at Shine TV’s offices in Auckland and is being used to manage the broadcasters operations with a Cinegy automation interface.
Working in conjunction with Qvest Media. Broadcast Traffic Systems congratulates Independent Media Station (IMS) on successfully launching Al Mamlaka TV, Jordan’s first 24/7 news channel featuring varied programming for the Arabic-speaking region.
StarHub, Singapore’s fully integrated communications company has upgraded its BTS Ad-Sales solution to incorporate the BTS Audience Ratings module.