Blog | 2023: What’s Next for TV Advertising?
News 2022
2022 was a transformative year for the broadcasting industry. As media teams and service providers have settled into new routines and working practices, evolving consumer trends and technological developments have driven vast innovation across the sector. Although providers continued to enjoy growth in revenues throughout the year, changes to viewing habits resulted in providers adopting new distribution models to reach audiences in different ways. Changes to the cost of living undoubtedly hit the SVoD market, [...]
Blog | Why Flexibility is Key in Broadcasting
News 2022
If the broadcasting industry has learnt anything in the last few years, it’s that hardly anything is predictable. Although the industry has always had an element of flexibility, the stakes are now rising for broadcasters wishing to stand out amongst the crowd. Having the ability to adapt quickly to the latest consumer and technological trends is becoming more crucial. As a result, flexibility holds a pivotal role for broadcasters to meet rising viewer expectations, keep [...]
News 2022
Broadcast Traffic Systems (BTS) has enhanced its on prem and cloud-based traffic management solutions with a break creator tool. Initially developed during a project with a leading entertainment provider, the tool integrates with third party scheduling systems to seamlessly create breaks per customers’ requirements. BTS provides systems for single and multichannel broadcasts, helping broadcasters with long term planning and advertising sales without restriction. Developed as a modular system, users can tailor the BTS system to [...]
News 2022
Narrative Entertainment has launched its recently acquired channels using Broadcast Traffic Systems’ (BTS) ENTERPRISE solution to manage its systems in a single integrated application. The launch follows Narrative’s announcement that it was to acquire Sony Pictures Television’s entire UK channel portfolio in May 2021. The transition was managed on behalf of Narrative Entertainment by The Hawk Media Partnership who are experts in delivering transformational broadcast projects. BTS ENTERPRISE is a scalable application designed for broadcasters [...]